Case Studies
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Caribbience
   
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The Company

Caribbience is an exciting online vacation booking system offering users the ability to search and customize their travel plans by creating their ideal Caribbean experience.

Caribbience allows the travel agent to select from a variety of Islands, flights, unique accommodations and island activities such as parasailing, bird watching, hiking, golfing, diving, island history & culture, eco-tourism, musical or sporting events - all simply booked at one convenient site.

 
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The Problem

Caribbience emphasise the need to create a dynamic web experience for its customers. There is particular emphasis on letting customers customising their online holiday searches to bring out destinations and hotels not as well known in the UK and Canadian markets.

They look to have the full Blue Dymension E-Portal product suite. There are requirements to distribute their product too. For this they want to allow agents and corporate users to be able to access the site and to see associated products and pricing.

 
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The Blue Solution

Blue Dymension delivered a multi-tiered e-business solution for Caribbience’s agency (B2B) interactive booking website.

Firstly Blue Dymension provide full connectivity via the Blue Core with Tourtek, the third party Central Reservation System API. This allowed flow of pricing information from the internal back-office CRS to the website during product /price availability searches. PNR and booking information was then sent back to the CRS when a booking was complete.

Secondly Blue e-Portal features such as flight, hotel and tours, shopping basket and booking engine functionality were integrated into the web interface.

Finally Blue Dymension integrated the base modules of its Content Management , Customer Relationship Management and Control Management system with the Blue Core and e-Portal functionality to display rich content and allowing staff at Caribbience to update the website, gather and conduct proactive marketing.

 

 

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