Blue Dymension " making technology simple "

The founders of Blue Dymension bring to the Company have a lot of experience of the E-Travel business.

Blue Dymension came from a Travel Company's ideas about how to develop a dynamic and marketing focused website E-Travel on which to sell holiday products. The Company recognised that the full potential of web-technology was rarely being use. How best to create a web environment in which customers could quickly locate the right travel products and destinations? To often products were (and still are) listed in undifferentiated ways. How could a customer quickly find the right ingredients for their ideal holiday?

To answer this the Company identified new and innovative ways to market its products with the focus on giving customers real choice and to make the business of locating the right holiday product simple and easy. They developed ideas on creating descriptive categories of product that the customer could select. They could choose more than one category at any one time to quickly gather and view the right products in the right destinations.

	To this they added the e-brochure (a means for customers to create a brochure containing only the information they wanted) personalisation tools, e-commerce capabilities and other features too. Not finding any one Company able to provide the technical solutions required, it was built in-house. Blue Dymension was formed to refine and develop this technology as it became apparent that few other technology companies were developing what was being developed here. Things have moved on. Blue Dymension has gone on to develop innovative means to integrate GDS and non-GDS travel information, and have forged innovative designs for CMS, CRM and Portal technologies. Our drive is to be innovative and to use the full power of web technologies to create top-notch solutions for the E-Travel environment. But whatever we build, we remain focused on what works best for the customer.