The Blue Control Panel gives you complete control over how you present and market your business on the web.

Product and product profiling tools give you flexibility in how you present your products; other tools let you configure the system to target the right marketing elements to the right customers. The control panel's flexible design provides all the options you need to keep your site dynamic and responsive to changing markets and business requirements.

Features

• Product management - Manage all your websites content, including product text and images, web text and advertising.
• Product Profile Management - Create and name product profiles then add associated products to them. They are then presented on the site for customers to select. These categories can describe the products they contain. 'Star Rating', 'Honeymoon facilities', 'Good for kids, 'Eco-friendly' are just some of the profile titles used by our customers, but it is your choice on how best to group and market your products. Products can belong to more than one profile. This is a power tool to radically improve your website marketing capability.
• Customer Relationship - Customer relationships go beyond the sale. Review reports of your customer's purchases and web history. Access the profiles you have of your customers and match their needs with travel products and destinations.
• Email Marketing - send out targeted marketing emails with suitable product sales and discounts. Run reports analysing past customer demand, track advertising responses, sales history and demand trends.
• Web Content Management - Create and add new pages to your website.
• Web Advertising Management - Upload and manage all web adverts. They can be displayed randomly, be targeted to appear on selected pages or when select products appear.
• Product Marketing (up-sales) - Market and sell additional products at the point of sale. Decide what up-sale products appear when particular types of products are being purchased.
• Reservation System - Manage Hotel and Tour Suppliers, Manage Rooms, allocation, pricing and rules, Manage GDS and Supplier bookings in one system, Automated On-request booking system, Booking Fees, apply Agent Commission levels to different agencies and Corporate Discounts levels to corporate clients, Group Booking Management, Reporting with financial excel exports, integrated e-fax (for automated supplier faxes upon bookings).
• Extranet Reservation System - allow your suppliers to manage their own net prices, rules and view booking reports.
• User Administration - Create and manage users, their password and their access levels to the each section of the Content and Customer Management sections of the CMS.
• Key Word Management - Create and manage web key words/ meta-tags for the main page which can be picked up by search engines
• Approval Management - Set up Quality Assurance - have all editorial changes approved by a senior editor before publication.
• Web Statistics Management - Access key web stats including: page hits and Unique Visitors, most visited pages, click-path frequency User IP details.