The Blue E-Brochure

The real-time PDF, E-Brochure is the new and smart way to showcase your holiday products.

Produced on the fly, it reduces or eliminates the need for hardcopy brochures with their expensive printing and distribution costs and built in obsolescence. It is your customer's very own customised brochure because they themselves select the content to include. It gives the benefits of showing casing only the information they want and guarantees the content is always up-to-date.

You can configure the e-brochure to include additional marketing material when particular destination and holiday products are selected. An e-brochure can be printed off from the site or emailed to a customer. In both cases you can gather valuable customer contact information and what types of product they are interested in.

But it's not only your customers who get the benefits. You can use the Blue Brochure to create promotional literature to support deals and specials. Because it is created in real-time the information contained is always current.

The Blue Brochure can be bought separately or can be included as part of the Blue Portal suite of products.

The smart E-brochure is set to become a common feature on travel websites as its obvious advantages become more widely know.

Features

  • Configurable brochure - Edit generic brochure information such as contact details introductory text and so on.
  • E-Brochure marketing - Configure the brochure to included targeted marketing and advertising copy when certain destinations and products are included.
  • Supporting E-Brochure Marketing - Pre-define content for brochures supporting promotions, deal and specials.
  The Caribbience E-Brochure
The Caribbience E-Brochure Front Page
Future Development
Blue Dymension is currently investigating additional media to use for its real-time Blue Brochure. Areas of research include online Macromedia Flash and Flash page technologies, SVG and brochure creation using Microsoft Word.
  Fully customised
 
  Marketing tool
 
  Cost savings
This is your customers brochure. They select the product information to be included. Why wade through pages of hard-copy promotion when you can create your own brochure containing just the products you want to see?
 

Configure the e-brochure to include additional marketing material when particular destination and holiday products are selected.
Customers details can be captured when the E-Brochure is created. In both cases you gather valuable customer information.


  Hard copy brochures take time to prepare, are costly and rapidly become redundant as product pricing information changes. The E-Brochure never becomes redundant. It is produced in real time and is generated using the latest product and price informaton.
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